Tuesday, August 11, 2009

Mission statements of FMCG companies

1. ITC Mission

To enhance the wealth generating capability of the enterprise in a globalizing environment, delivering superior and sustainable stakeholder value

2. Godrej Saralee

We are in the business of household and environmental pest control solutions. We have a mission to accomplish, and this is our mission:

Accelerate the growth of the Indian household insecticides market,

Strengthen our leadership position in India and

Rapidly globalize our business.

We shall achieve this objective by:

Understanding, continuously tracking and satisfying changing customer needs,

Continuous improvement in quality, cost and distribution,

Nurturing, developing and empowering our employees and

Encouraging an open atmosphere conducive to learning and teamwork.

3. Cholayil

To empower and enrich people’s lives globallywith world class personal and healthcare productsand services. To provide sustained and increasing value to all stakeholders.

4. Procter and gamble India

We will provide branded products and services of superior quality and value that improve the lives of the world's consumers. As a result, consumers will reward us with leadership sales, profit, and value creation, allowing our people, our shareholders, and the communities in which we live and work to prosper.

Discussion Question:

Analyze the mission statements of above FMCG companies on the following points

1. Does mission explains who its customer is?

2. Will the mission statement describes how company satisfies its consumers

3. Is there any specific reference to what type of Products Company offers?

43 comments:

  1. 1. yes all the mission statements specify their customers- shareholders, employess, household consumers

    2. yes the mission statements also tell that they want to enhance value craeton, provide superior service, emplower its empployees, improve the community in which its operting

    3.)cholayil & godrej saralee are the one's who refer to the type of products they are offering.
    cholayil : health care products and services
    godrej and saralee : insecticides market, environmental pest control solutions

    ReplyDelete
  2. Ans1: Yes all the mission statements explain who its customers are. as the mission statement explains its customers as household,employees,share holders etc..

    Ans2:Yes the mission statement describes how company satisfies its consumers. such as by providing branded products and services of superior quality and value that improve the lives of the world's consumers.

    To empower and enrich people’s lives globallywith world class personal and healthcare productsand services.

    Understanding, continuously tracking and satisfying changing customer needs.

    ReplyDelete
  3. 1. All the mission statements mentioned above specify who its consumer is viz. Consumers, Householders, Employees & Stakeholders.

    2.The mission statements of the companies describes to satisfy its consumers by delivering superior and sustainable stakeholder
    value, Understanding and satisfying the customer needs, improving the quality, cost and distribution, empowering the employees, Encouraging learning and teamwork and by improving the lives of people.

    3. ITC Mission & Procter and Gamble, India do
    not specify the type of products the company
    offers.

    Godrej Saralee is into household & environmental pest control.
    Cholayil – Personal & Healthcare products and services.

    ReplyDelete
  4. 1)yes the mission statement explain who it's consumer's are.thes company having consumer products so that it is important to explain their target customer.

    a)ITC: have global consumer.
    b)godrej sarlee: have house hold consumers.
    c)cholayil:global consumers.
    d)Procter and Gamble India: world consumer.

    2)yes for FMCG products it's always important to satisfies their consumers through quality,standard and services.the same thing traying to highlight in their mission statement.

    a)ITc: through delivering superior and sustainable stake holder valu.
    b)godrej saralee:continuous improment in quality,cost and distrbution.
    c)cholayil:by providing sustained and increasing value of stake holders.
    d)Procter and gamble india: By providing branded products and superior quality service.

    3)yes- some extent they indirectly traying to tell what type of products company offering.

    b)godrej:indian house hold insecticides.
    c)cholayil:Personal and healthcare service's.

    ReplyDelete
  5. 1)YES:in above case study we come to know all FMCG company mission describes who it's customer are.
    like ITC-global consumer,GPDREJ SARLEE-House hold consumers,cholayil-Global consumers,Procter And Gamble India-world wide consumers.

    2)YES: All FMCG company's are consumer oriented companies they have large number of customers so they don't want to loose any customer becouse of disatisfaction. so their mission mainly focus on satisfaction.
    the above all four company specify through quality,delivering superior and sustainable stake holder value,continuous improment in quality,cost and distrbution.providing branded and superior quality services.

    3)yes in above four company only two company mension the product they are offering.
    a)Godrej: Indian House hold Insecticides,
    b)cholayil: Personal and healthcare products.

    ReplyDelete
  6. Madhusudhan.B.Nakod
    Roll NO: 23

    1)The above case study iswe come to know all FMCG company mission describes who it's customer are.
    like ITC-global consumer,GPDREJ SARLEE-House hold consumers,cholayil-Global consumers,Procter And Gamble India-world wide consumers.

    2)The mission statements also tell that they want to enhance value craeton, provide superior service, emplower its empployees, improve the community in which its operting

    3)above four company only two company mension the product they are offering.
    a)Godrej: Indian House hold Insecticides,
    b)cholayil: Personal and healthcare products

    ReplyDelete
  7. Sunil mathad
    roll no 54

    1. yes all the mission statement of ITC,Godrej Saralee,Cholayil and Procter and gamble India tells about there customers like share holders, house holds etc...

    2.yes all the companies tell how they satisfies its consumers by providing global evironment, by tracking changing customer needs, by providing good quality goods.

    3. Godrej Saralee has a special reference like they deal with household products.
    Cholayil has a special reference like they deal with healthcare products.
    Procter and gamble India has a special reference that they deal with FMCG products.
    but ITC does not have a special reference about there products.

    ReplyDelete
  8. Ans1 yes it explains who are its customers in detail for eg godrej they are emphazing on the pest control for house hold so customers are house wifes and peolpe comcerned for house keeping.

    Ans 2 yes the company state how they satisfy their customers by prompt availability of good by upgradation in product and services . and also by man power empowerment.

    Ans3 they are many refernce give such as cholyail is giving health product and godrej as pest conyrol services .

    Roll No41

    ReplyDelete
  9. 1) Yes all the mission statements mentioned above specify thier customers such as stake holders,households,customers using pests controls like farmers pollution controllers,environmentalist and also people who are conscious about their health.

    2)yes the mission statements stated above do specify do s[ecify how companies are going to satisfy their customers such as by prociding them high quality goods and services,by delivering superior and sustainable stakeholder,improving the quality, cost and distribution, empowering the employees, Encouraging learning and teamwork and by improving the lives of people.

    3)yes,there are two companies mentioned above that specify products they deal in.They are:
    choyail:personal and health care products
    gorej: pest control solutions.

    ReplyDelete
  10. Ans1: yes the mission of all the comapny sates who are its customers for eg:godrej gives pest control for household and farmers.

    Ans2:The company states that how have they being serving or satisfy their customer in different aspects like giving convient services.and by enhancing their employees working capabilities.

    Ans3:yes the companies do state that the products that they deal with eg: godrej for pest control and choyail with personal health.

    ReplyDelete
  11. 1.Yes all the mission statements of FMCG companies are specifynig their customers.

    2.All the mission statements above mentioned are stated the how they satisfy their customer like Goodrej Saralee.

    3.yes the companies have the specific reference by which they offer products to customers like Goodrej Saralee:household pestisides

    Smitha.Puthankar
    roll no:52

    ReplyDelete
  12. 1. Yes all the companies have explained who are the customers.like global customers & household customers.

    2. Yes all the missions of each company describes how it will satisfy the customers by delivering standard,value creation,understanding & tracking customers.

    3.Godrej & Cholayil are the ones who have specifically referred the description of the products
    Cholayil:Personal & health care products
    Godrej: Household & insecticides.

    ReplyDelete
  13. 1.Except for ITC all the other companies have clearly specified their target customers. Godrej Saralee's customers are housewives or household customers who need protection from pests and insects. Cholayil's customers are people wanting personal and healthcare products and services.Proctor and Gamble's customers are quality conscious consumers of FMCG products

    2.delivering superior and sustainable stakeholder value, understanding and satisfying changing customer needs,To empower and enrich people’s lives globally with personal and healthcare products,provide branded products and services of superior quality. These phrases show how the above companies satisfy their customers.

    3.Cholayil's mission statement indicates that it offers personal and healthcare products and services. Godrej Saralee indicates that it offers insecticides and pesticides.

    ReplyDelete
  14. ANS1: Yes all mission statement specify their customers such as stake holders, household etc.

    ANS2: Yes mission statement specify how they satisfy thier customer by giving convenient services.

    ANS3: Godrej: Indian House hold Insecticides,
    cholayil: Personal and healthcare products
    specifically referred the description of the products

    ReplyDelete
  15. 1. All the mission statements except ITC have mentioned about their target customers.Customers for Godrej Saralee are the households,Cholayil has people around globe as their customers, Procter and gamble India has its product consumers as customers.
    2. Yes all the mission statements discribe how they satisfy their customers.ITC satisfies its customer by delivering superior and sustainable stakeholder value, Godrej Saralee satisfies by understanding and tracking customer needs,Cholayil by empowering and enriching people's lives by their personal and healthcare products,Procter and Gamble India satisfies its customers by providing branded products and superior quality servies.
    3. Godrej Saralee offers Household and pest control products,Cholayil's offer personal and healthcare products.

    ReplyDelete
  16. by jagadeesh bk
    rollno 20
    1. yes all the mission statement of ITC,Godrej Saralee,Cholayil and Procter and gamble India tells about there customers like share holders, house holds etc...

    2.yes all the companies tell how they satisfies its consumers by providing global evironment, by tracking changing customer needs, by providing good quality goods.

    3. Godrej Saralee has a special reference like they deal with household products.
    Cholayil has a special reference like they deal with healthcare products.
    Procter and gamble India has a special reference that they deal with FMCG products.
    but ITC does not have a special reference about there products.

    ReplyDelete
  17. Yes all the mission statements of FMCG companies are specifynig their customers.

    2.All the mission statements above mentioned are stated the how they satisfy their customer like Goodrej Saralee.

    3.yes the companies have the specific reference by which they offer products to customers like Goodrej Saralee:household pestisides

    ReplyDelete
  18. ANS 1 :yes the mission of all the comapny sates who are its customers for eg:godrej gives pest control for household and farmers.

    2.yes all the companies tell how they satisfies its consumers by providing global evironment, by tracking changing customer needs, by providing good quality goods.

    3.yes the companies have the specific reference by which they offer products to customers like Goodrej Saralee:household pestisides

    ReplyDelete
  19. Krunal Shah
    Roll No 21

    Ans 1> NO! Not all the mission statement mentions/indicates who their customers are.. like ITC and P&G statements does not tell about its customer.

    Ans 2> yes! mission statement tells about how they satisfies their consumers.. delivering superior and sustainable stakeholder value.. provide branded products and services of superior quality and value that improve the lives of the world's consumers.

    Ans 3> No! Not all statements tell of what type of Products Company offers like.. ITCs and P&Gs mission statement dont tell of what products company offer.

    ReplyDelete
  20. Gajanan Lugade
    Roll No: 17

    ITC Mission:
    1: No, the mission does not explain anything about its customer.
    2: No, the mission statement will not describe how the company satisfies its customers.
    3: No, there is no description about the type of product offered by the company.


    Godrej Saralee:
    1: Yes, the company's mission explains who is its customer: i.e. Indian Households
    2: Yes, the mission statement of the company describes how the company satisfies its customers. It states that it will understand and continuously track the customers' needs and will satisfy them.
    3: Yes, the company clearly specifies the type of product it offers; i.e. Household and Environmentsl pest control solutions.


    Cholayil:
    1: No, the company's mission does not explain about its customers.
    2: No, the mission statement does not describe how it will satisfy its customers.
    3: Yes, the company produces specifies the type of product it produces; i.e. healthcare products.


    Procter and Gamble India:
    1: No, the mission does not explain about its customer.
    2: Yes, the mission statement describes how the company will satisfy its customers; i.e. By providing branded products and services of superior quality.
    3: No, there is no description about the type of product offered by the company.

    ReplyDelete
  21. 1. yes, the all the companies are specifing their internal and external customers of their companies and products, except ITC. ITC is specifing only company wealth and stakeholders.

    2. yes the mission is describing how it will satisfy the changing consumers needs, improve the quqlity of their products, grab the attention of their internal as well as external customers towards the company products and services.

    3.yes the two companies (cholayil & goderej saralee) are refering the products which they are going to offer to their external customers.

    ReplyDelete
  22. 1.Yes,the mission statement of the companies explains who are their customers and for what their company is ment for.such as stakeholders,shareholders.
    2.Yes,the mission statement describes how their company satisfies its consumers,viz delivering superior and sustainable stakeholder value,satisfying changing customer needs,
    improvement in quality.
    3.The companies ITC and Procter and Gamble have not mentioned their products,rest of companies have mentioned,which are household insecticides, personal and healthcare products.

    ReplyDelete
  23. 1:Yes, the mission statement describes their customers- consumers,households, employees and shareholders.

    2:Yes, the mission statement specify how they satisfy their customers like ITc satisfies its customer by delivering superior and sustainable stakeholder value, Godrej Saralee satisfies by understanding and tracking customer needs,Cholayil by empowering and enriching people's lives by their personal and healthcare products,Procter and Gamble India satisfies its customers by providing branded products and superior quality servies.

    3: Yes only two companies have
    mentioned their products such as Godrej Saralee offers Household and pest control solutions.

    ReplyDelete
  24. 1: Yes, all the companies are specifying their internal and external customers and product such as stakeholders, employees, households, consumers.

    2: Yes the mission statement also specify that they want to enhance superior services such as providing branded products and services.

    3:Yes, the companies have specific references by which they offer products to consumers like Godrej saralee: households pesticides.

    ReplyDelete
  25. 1:Yes, all the companies are specifying their customers- consumers, shareholders, employees, households.

    2:Yes,the mission statement specify their customers such as by providing branded products and services of superior quality and value that improve the lives of the world's consumers.

    3:Yes, the companies have specific references such asGodrej Saralee offers Household and pest control solutions.

    ReplyDelete
  26. 1:Yes,the mission statement of the companies describes its customers-consumers,stakeholders,employees.

    2:Yes, mission statement tells about how they satisfies their consumers delivering superior and sustainable stakeholder value and also provide branded products and services of superior quality and value that improve the lives of the world's consumers.

    3:Yes,Cholayil's mission statement indicates that it offers personal and healthcare products and services. Godrej Saralee indicates that it offers insecticides and pesticides.

    ReplyDelete
  27. 1:No all the companies do not explain about the mission statement.there are different mission statements about different companies
    2:All the mission statement satisfy their customers by providing better quality goods.Procter and Gamble satisfy consumers by providing branded products
    3:Yes, the companies have specific references such as Godrej Saralee offers household and pest control solutions.

    ReplyDelete
  28. Manjunath Nayak
    Roll no-25
    1. In the above all four mission statement the company explained the customer to whom the company is going to serve
    2. a) In case of ITC the company is satisfying its customer by delivering superior product
    b) In case of godrej saralee the company is going to serve by accelerating the growth of the Indian household insecticide market and by globalizing the business of the company.
    c) In case of the cholayil company, by providing sustained and increasing value to all stakeholders
    d) In case of P&G, by providing branded products & services

    ReplyDelete
  29. DEEPAK.M.SALIMATH
    ROLL.NO.14
    1.yes the mission of all the comapny sates who are its customers.

    2.Yes mission statement specify how they satisfy thier customer by giving convenient services.

    3.Above four company only two company mension the product they are offering.

    a)Godrej: Indian House hold Insecticides,
    b)cholayil: Personal and healthcare products

    ReplyDelete
  30. 1..Yes,the mission statement of the companies describes its customers-consumers,stakeholders,employees.
    2..
    Yes, the mission statement specify how they satisfy their customers like ITc satisfies its customer by delivering superior and sustainable stakeholder value, Godrej Saralee satisfies by understanding and tracking customer needs,Cholayil by empowering and enriching people's lives by their personal and healthcare products,Procter and Gamble India satisfies its customers by providing branded products and superior quality servies.

    3..yes,They are:
    choyail:personal and health care products
    gorej: pest control solutions

    ReplyDelete
  31. 1 . Yes, the mission statement of all the above companies describes it's customers. ie stakeholders and employees

    2 . Yes, mission statement specify how they satisfy thier customer by giving promised products and services.

    3 . yes,

    Godrej : household and environmental pest control solutions

    choyail : healthcare productsand services

    ReplyDelete
  32. 1.yes,all companys have clearly mentioned who are it customer.Ex:stake holders are customers of the company.
    2.yes,company statement describes to satisfy its consumer by providing quality service ,providing superior value,at affordable price and quality product.
    3.godrej saralee and cholayil have specified there products.But Itc and procterand gamble have not specified there product.

    ReplyDelete
  33. • Yes, the customer s the household consumers
    • Yes it tells how the company carries on its selling, who r the target customers, relation with its customers by improving the quality of its products, cost, distribution procedure. understanding customers needs, etc
    • The companies offers daily household FMCG products at large and also healthcare products. Referring the above case it specifies tat company produces household products and targets household customers

    ReplyDelete
  34. MALAPRABHA SULEBHAVI
    USN 2GI08MBA24

    Ans 1. Yes, all the mission statements mentioned above specify thier customers such as stake holders,households,customers and also people who are concerned about their health.

    Ans 2.Yes ,the mission statements stated above do specify how companies are going to satisfy their customers such as by prociding them high quality goods and services, superior and stakeholder,improving the quality, cost and distribution, empowering the employees, teamwork.

    Ans 3.Yes,there are two companies mentioned above that specify products they deal in.They are:
    a)gorej: pest control solutions.
    b)choyail:personal and health care products

    ReplyDelete
  35. 1) Yes, the mission statements specify who its customers as:- household,employees and share holders.

    2)Yes, this mission statement describes how the company satisfy its customers by enhancing value craeton, provide superior service, emplower its empployees, improve the community in which its operating


    3)Yes only two companies have specific reference by which they offer products like cholayil and godrej.

    ReplyDelete
  36. 1) yes, it surely represents its customers ,stake holders as well as its competitors,households ....
    2) yes it also represents the prestidigitation of their company by assuring creativity, quality and performance..
    And the important thing is it satisfies its customer by providing high quality of goods and services ,superior quality and reducing the prices of their products and allows to be affordable by middle class customer..

    3)cholayil & godrej saralee are the one's who refer to the type of products they are offering.
    cholayil : health care products and services
    godrej and saralee : insecticides market, environmental pest control solutions..

    ReplyDelete
  37. 1.The mission statement states its consumers. it is a FMCG company where consumer need to know the customers like households, domestic users and also the users globally.
    2.The objective itself says how consumer oriented the company is like;
    Understanding, continuously tracking and satisfying changing customer needs.
    Continuous improvement in quality, cost and distribution.
    Developing and empowering our employees and
    Encouraging an open atmosphere conducive to learning and teamwork.
    3.Godrej and saralee:
    The business of household and environmental pest control solutions.
    Cholayil:
    world class personal and healthcare products and services

    ReplyDelete
  38. 1. Yes the mission statements perfectly states all its customers like shareholders, employees, suppliers, and others.

    2. Above companies clearly described that they satisfy the customers by providing good sevices, quality products, price sensitive, etc.

    3. Yes 3 companies specifies the products. They are Godrej saralee ( insecticides market, environmental pest control solutions ), Cholayil (health care products and services), Proctor & Gamble ( as we that Baby products, soaps, etc )

    ReplyDelete
  39. Ans 1: Yes,all the above mission statements explains specify their who are the customers- shareholders, employess, household consumers etc.

    Ans 2. Yes, mission statement tells about how they satisfies their consumers,high quality goods and services,distribution procedure, and sustainable stake holder value.

    Ans 3. No.

    Amit S. Hattarki
    Roll no : 03

    ReplyDelete
  40. Ramesh Meti
    Roll No - 38
    1. All the mission statements mentioned above specify who its consumer is viz. Consumers, Householders, Employees & Stakeholders.
    The mission statement explain who it's consumer's are. This company having consumer products so that it is important to explain their target customer.

    2. The mission statements of the companies describes to satisfy its consumers by delivering superior and sustainable stakeholder
    value, Understanding and satisfying the customer needs, improving the quality, cost and distribution, empowering the employees, Encouraging learning and teamwork and by improving the lives of people.

    3. ITC Mission & Procter and Gamble, India do
    not specify the type of products the company
    offers.

    Godrej Saralee is into household & environmental pest control.
    Cholayil – Personal & Healthcare products and services.

    ReplyDelete
  41. 1.The mission statement states its consumers. it is a FMCG company where consumer need to know the customers like households, domestic users and also the users globally.
    2.The objective itself says how consumer oriented the company is like;
    Understanding, continuously tracking and satisfying changing customer needs.
    Continuous improvement in quality, cost and distribution.
    Developing and empowering our employees and
    Encouraging an open atmosphere conducive to learning and teamwork.
    3.Godrej and saralee:
    The business of household and environmental pest control solutions.
    Cholayil:
    world class personal and healthcare products and services

    ReplyDelete